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Expertise

Digital Marketing

DIGITAL MARKETING
STRATEGY
DIGITAL MARKETING STRATEGY

From awareness to post-mortem ā€“ with every step of the funnel in between. A customized strategy & calendar. Tailored for DTC &/or wholesaler.

BRAND & CAMPAIGN
POSITIONING
BRAND & CAMPAIGN POSITIONING

Relying on the values &/or objectives (provided or worked together). Market understanding based on the latest trends, research & data analysis.

CONTENT STRATEGY &
PLANNING
CONTENT STRATEGY & PLANNING

No ā€œone-size-fits-allā€ approach. Best content practices, tailor made rollout, choice of topics, x-touchpoints strategy & calendar planning.

ACCOUNT & PROJECT
MANAGEMENT
ACCOUNT & PROJECT MANAGEMENT

Retro planning, deadline anticipation, smooth relationshipsā€¦ Everything to make you save time, money & ensure a stress-free, successful delivery.

Iā€™ve worked in all kinds of workplaces: agency, startup & big companies, and Iā€™ve managed different areas (e.g. sports, culture, travel, beauty, digital marketing consultingā€¦). Iā€™m also familiar with both local & global environments, around B2B or B2C goals. Eventually, English or French: your business language will be mine.

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Experience

2018-To date
adidas HQ (Global company)
Global Digital Brand Marketing Manager (Portfolio) ā†’ Drove BU Digital Calendar Planning ā€“ seasonal & campaign ā†’ Led & briefed creative agencies under allocated budget ā€“ up to 6 figures ā†’ Developed influencersā€™ activation plan ā†’ Created & distributed market updates for the 6 global markets (EMEA, APAC, NAM, LATAM, CIS, EM) ā†’ Led wholesalers digital activation plans ā†’ Oversaw & collaborated on the ecom consumerā€™s & memberā€™s journey
2015-2016
YouLoveWords (Agency)
Content & Account Manager ā†’ Created & monitored the global new e-magazine of Lā€™Occitane en Provence (10 languages) ā†’ Developed the content strategy for TUI Group ā†’ Wrote articles for CMG Sports Club (French leader) ā†’ Managed the writersā€™ pool (writers, copywriters, journalists, translators)
2013-2015
Editis (ex Univers Poche) (French company)
Digital Project Manager ā†’ Managed all digital launches for 5 brands (Pocket, Pocket Jeunesse, Kurokawa, Fleuve Ć©ditions, 10/18) ā†’ Conducted international partnerships (ELLE, 20th Century Fox, Paramountā€¦) ā†’ Led external ressources (developers, creatives, community managers) ā†’ Oversaw social media posting
2013
Onefeat (Startup)
Community Manager ā†’ Managed a community of 50,000+ users worldwide ā†’ Organized the email marketing strategy ā†’ Brought & built the community IRL ā†’ Published blog posts

Skills

HARD SKILLS
HARD SKILLS
  • Asana
  • Figma
  • Final Cut Pro
  • Image editing
  • Notion
  • Office 365 (incl. Teams)
  • SEO
  • Slack
SOFT SKILLS
SOFT SKILLS
  • Adaptability
  • Communication
  • Confidence
  • Creativity
  • Data driven
  • Solution driven
  • Storytelling
  • Time management
LANGUAGES
LANGUAGES
  • French (Native)
  • English (Fluent)
  • Italian (Good understanding)
VOLUNTEER WORK
VOLUNTEER WORK
  • Subtitle translation of Korean & Taiwanese TV shows onĀ Viki (EN > FR)
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