✏️

Expertise

Digital Marketing

DIGITAL MARKETING
STRATEGY
DIGITAL MARKETING STRATEGY

From awareness to post-mortem – with every step of the funnel in between. A customized strategy & calendar. Tailored for DTC &/or wholesaler.

BRAND & CAMPAIGN
POSITIONING
BRAND & CAMPAIGN POSITIONING

Relying on the values &/or objectives (provided or worked together). Market understanding based on the latest trends, research & data analysis.

CONTENT STRATEGY &
PLANNING
CONTENT STRATEGY & PLANNING

No “one-size-fits-all” approach. Best content practices, tailor made rollout, choice of topics, x-touchpoints strategy & calendar planning.

ACCOUNT & PROJECT
MANAGEMENT
ACCOUNT & PROJECT MANAGEMENT

Retro planning, deadline anticipation, smooth relationships… Everything to make you save time, money & ensure a stress-free, successful delivery.

I’ve worked in all kinds of workplaces: agency, startup & big companies, and I’ve managed different areas (e.g. sports, culture, travel, beauty, digital marketing consulting…). I’m also familiar with both local & global environments, around B2B or B2C goals. Eventually, English or French: your business language will be mine.

image

Experience

2018-To date
adidas HQ (Global company)
Global Digital Brand Marketing Manager (Portfolio) → Drove BU Digital Calendar Planning – seasonal & campaign → Led & briefed creative agencies under allocated budget – up to 6 figures → Developed influencers’ activation plan → Created & distributed market updates for the 6 global markets (EMEA, APAC, NAM, LATAM, CIS, EM) → Led wholesalers digital activation plans → Oversaw & collaborated on the ecom consumer’s & member’s journey
2015-2016
YouLoveWords (Agency)
Content & Account Manager → Created & monitored the global new e-magazine of L’Occitane en Provence (10 languages) → Developed the content strategy for TUI Group → Wrote articles for CMG Sports Club (French leader) → Managed the writers’ pool (writers, copywriters, journalists, translators)
2013-2015
Editis (ex Univers Poche) (French company)
Digital Project Manager → Managed all digital launches for 5 brands (Pocket, Pocket Jeunesse, Kurokawa, Fleuve éditions, 10/18) → Conducted international partnerships (ELLE, 20th Century Fox, Paramount…) → Led external ressources (developers, creatives, community managers) → Oversaw social media posting
2013
Onefeat (Startup)
Community Manager → Managed a community of 50,000+ users worldwide → Organized the email marketing strategy → Brought & built the community IRL → Published blog posts

Skills

HARD SKILLS
HARD SKILLS
  • Asana
  • Figma
  • Final Cut Pro
  • Image editing
  • Notion
  • Office 365 (incl. Teams)
  • SEO
  • Slack
SOFT SKILLS
SOFT SKILLS
  • Adaptability
  • Communication
  • Confidence
  • Creativity
  • Data driven
  • Solution driven
  • Storytelling
  • Time management
LANGUAGES
LANGUAGES
  • French (Native)
  • English (Fluent)
  • Italian (Good understanding)

VOLUNTEER WORK
VOLUNTEER WORK
  • Subtitle translation of Korean & Taiwanese TV shows on Viki (EN > FR)

Copyright © 2023 (EI) The ordinary talent

SIREN: 808 881 536 9 rue des colonnes 75002 Paris France