Digital Marketing
From awareness to post-mortem ā with every step of the funnel in between. A customized strategy & calendar. Tailored for DTC &/or wholesaler.
Relying on the values &/or objectives (provided or worked together). Market understanding based on the latest trends, research & data analysis.
No āone-size-fits-allā approach. Best content practices, tailor made rollout, choice of topics, x-touchpoints strategy & calendar planning.
Retro planning, deadline anticipation, smooth relationshipsā¦ Everything to make you save time, money & ensure a stress-free, successful delivery.
Iāve worked in all kinds of workplaces: agency, startup & big companies, and Iāve managed different areas (e.g. sports, culture, travel, beauty, digital marketing consultingā¦). Iām also familiar with both local & global environments, around B2B or B2C goals. Eventually, English or French: your business language will be mine.
Experience
2018-To date | adidas HQ
(Global company) | Global Digital Brand Marketing Manager (Portfolio)
ā Drove BU Digital Calendar Planning ā seasonal & campaign
ā Led & briefed creative agencies under allocated budget ā up to 6 figures
ā Developed influencersā activation plan
ā Created & distributed market updates for the 6 global markets (EMEA, APAC, NAM, LATAM, CIS, EM)
ā Led wholesalers digital activation plans
ā Oversaw & collaborated on the ecom consumerās & memberās journey |
2015-2016 | YouLoveWords
(Agency) | Content & Account Manager
ā Created & monitored the global new e-magazine of LāOccitane en Provence (10 languages)
ā Developed the content strategy for TUI Group
ā Wrote articles for CMG Sports Club (French leader)
ā Managed the writersā pool (writers, copywriters, journalists, translators) |
2013-2015 | Editis (ex Univers Poche)
(French company) | Digital Project Manager
ā Managed all digital launches for 5 brands (Pocket, Pocket Jeunesse, Kurokawa, Fleuve Ć©ditions, 10/18)
ā Conducted international partnerships (ELLE, 20th Century Fox, Paramountā¦)
ā Led external ressources (developers, creatives, community managers)
ā Oversaw social media posting |
2013 | Onefeat
(Startup) | Community Manager
ā Managed a community of 50,000+ users worldwide
ā Organized the email marketing strategy
ā Brought & built the community IRL
ā Published blog posts |
Skills
- Asana
- Figma
- Final Cut Pro
- Image editing
- Notion
- Office 365 (incl. Teams)
- SEO
- Slack
- Adaptability
- Communication
- Confidence
- Creativity
- Data driven
- Solution driven
- Storytelling
- Time management
- French (Native)
- English (Fluent)
- Italian (Good understanding)
- Subtitle translation of Korean & Taiwanese TV shows onĀ Viki (EN > FR)
